Real Estate Marketing and Social Media

The professional world of real estate marketing has been around for ages. It’s something that we all look at a little differently and some real estate agents don’t take seriously. That means that we also have to move with the times and make sure that we are still engaging with that audience that is out there. Sometimes that’s easier said than done, so we’ve put together a list of ways that you can combine social media, technology and photography to create a great package that is going to keep you on top of your game.

Embrace the real estate marketing

The truth of the matter that you need to focus on now is that the world of marketing in real estate is changing quickly and permanently, as far as connecting with the customer. If you are looking at the best way to change with the times, it’s to take a look at what your competition out there is working on. They have a way of getting their product pushed to everyone around them in a way that embraces them. So, get out there and do some research so that you can learn from what they are doing. And then do it better.
In order to make use of this skill completely, you need to make sure that you really use social media and technology in your approach. The rest is making yourself stand out with a great product that will live up to the hype.

Consider real estate virtual tours

Now that we’ve got all of the vague things out of the way, let’s take a look at how this is actually going to work in a specific sense: real estate virtual tours. It is all about getting to help the potential customer look at the property they are interested in, without them actually having to go and look at it themselves.
Think about it like Google Maps.  A real estate virtual tour allows for the interested person to take a look at the property as many times as they want. Your customers won’t waste anyone’s time, either, if it turns out that this is not really something that they’re interested in for one reason or another.
It’s all about making the entire process more streamlined and easier for all involved.


This is a classic real estate listing. Step in and discover the villa's beauty in every detail. Customizable features allow you to adapt your virtual tour perfectly to the design of the object.


Live panoramas are the main focus now days

On that same note, live panoramas are often accompanying real estate viewings, because the interested person can see how everything comes together. This panoramas allow the user to scroll a full 360 degrees. Moreover, these panoramas help the person view the space from a realistic viewpoint. The best part is, these panoramas go form day time to night time as you rotate around, so you’ll be able to showcase a great night or day atmosphere. Something  a lot of people appreciate when they start looking around and getting to know the property. These panoramas really help show the customer what to expect and in a way that makes them marvel at the technology as much as the actual sights they are seeing.

A recent research shows that on average people spent 400% more time exploring live panoramas and virtual tours instead of photography or video.

Move forward with all things social media-related

When it comes to the social media sharing, you’ll find that digital photos and videos such as the 360° Vista are perfect for going from friend to friend. This means that you will be able to see a property and easily share it with people you care about so that getting the word out about properties is as easy as you would think. It’s easy to hit the “Share” button and share it with friends and family, so those who are looking to make sure of social media can do it through things such as 360°Vista, panoramas, and virtual tours. All of these are the best options for putting your best foot forward and bringing in new business.

Make yourself unique

So what does this all boil down to? Make yourself stand out among all of the other options. Using the newest technologies, harnessing the power of social media, and showing your clients that you care about getting all of your products out there, you’ll show those who are potentially checking out your company that you know what you’re doing, and you care very much about offering the best options and services out there to everyone who wants to come and look at it a little closer. Make yourself unique for all of the best options and in all of the best ways, that’s for sure.


Social media and real estate may not sound like they go perfectly hand in hand, but they do work very well together.  All you have to do is make sure that you are using all of the right tools in the best way possible. Using what’s already there are create some professional virtual ways to get customers onto the properties through the internet. It’s a brand new world that will bring a lot more benefit than you may think right now. Trust the technology.

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